The reporter learned from the organizer a few days ago that the 2014 China International Textile Machinery Exhibition and ITMA Asia Exhibition will be held from June 16th to 20th, and the exhibition recruitment and booth layout work is nearing completion. The exhibition area of this exhibition will exceed 150,000 square meters, exceeding the previous level.
According to the organizer, this exhibition will use the 13 exhibition halls (W1～W5, E1～E7, N5) of the Shanghai New International Expo Center, and the exhibition area will reach 150,500 square meters. Wang Shutian, chairman of the China Textile Machinery Industry Association, said that the recruitment situation of this exhibition is in sharp contrast with the industry situation. In the case that the overall situation of the textile machinery industry is not particularly good, the scale of the exhibition still exceeds the previous level.
Wang Shutian said that there are two reasons for this phenomenon. On the one hand, the market situation of the textile machinery industry has undergone major changes in recent years. It turns out that the market is good, the supply of products exceeds demand, the textile machinery products are single, and the enterprises are busy with market operations. However, the current market does not need these homogenized products. Textile machinery companies have developed many new products in accordance with market changes. They need to choose a suitable opportunity to display the latest results of research and development. This exhibition is a good one for centralized display. opportunity. On the other hand, the textile machinery exhibition brand has been deeply rooted in the hearts of the people. Many textile machinery companies believe that the exhibition is a very good display platform, especially the organizer can organize the audience more effectively. If this platform is not used well, many business opportunities may be lost. Through the efforts of previous sessions, the brand influence of China International Textile Machinery Exhibition and ITMA Asia Exhibition has been formed, which can be seen from the recruitment situation of this exhibition. This also reminds us that the vitality of the brand is the most important if we want to really do a good job in an exhibition.
At present, the organizer has successively arranged the booths of 1351 exhibitors, the remaining area of the exhibition hall is less than 1%, and the registered enterprises still need 3% of the area. Wang Shutian said that the organizers are currently screening and try their best to make arrangements based on conditions.
In terms of pavilion layout, the W1～W5 pavilions on the west side of Shanghai New International Expo Center will display spinning, chemical fiber and nonwoven fabric equipment; parts of the E1, E2 and E3 pavilions on the east side will display weaving equipment; on the east side Knitting equipment will be displayed in the other part of Hall E3 and Hall E4 and Hall E5; Hall E6, E7 on the east side and Hall N5 on the north side will display dyeing and finishing equipment, and part of Hall E4 will also exhibit some clothing machinery. Different from previous sessions, the organizer further subdivided the dyeing and finishing process and used N5 as an independent printing equipment exhibition hall.
Wang Shutian explained that among all kinds of textile equipment, spinning and chemical fiber machinery exhibited the most, continuing the momentum of previous sessions. Compared with previous sessions, the growth rate of dyeing and finishing equipment and knitting equipment, especially dyeing and finishing equipment, is larger. With the successive introduction of energy-saving and emission-reduction policies in various places, printing and dyeing enterprises have obvious demands for equipment upgrading and transformation, and related textile machinery enterprises actively participate in the exhibition.
Next, the exhibition will enter the technical preparation stage. After the booth layout is completed, the organizer will issue participation permits to exhibitors and provide technical manuals. The technical manual will stipulate the water, electricity, compressed air and transportation requirements of the exhibitors. The organizer should also prepare detailed information of the exhibitors, make a catalogue, and cooperate with the exhibitors to do on-site advertising.
In addition to continuing to advance the technical preparations for the exhibition, the organizer will also organize professional visitors. In terms of domestic audiences, the organizers will focus on key areas of the domestic textile industry and combine local characteristics to promote new products and new processes that appear at the exhibition, hoping to organize more professional and more in-demand audiences. For overseas, based on previous experience, the organizer will choose areas where the textile industry is relatively developed, conduct roadshows in key cities and key areas, and contact some overseas industry organizations and combine some overseas exhibitions to comprehensively promote the exhibition.
Wang Shutian said that the Textile Machinery Exhibition is a highly internationalized exhibition, not only because of the high proportion of exhibitors but also the proportion of international visitors. Judging from previous experience, the proportion of international audiences will be close to 20%. In recent years, the competitiveness of the textile industry in China's neighboring countries and regions has continued to increase, and they have paid more and more attention to the textile machinery exhibition held in China. Therefore, the organizer also expects that the proportion of international visitors at this exhibition will continue to increase.