This is an era of faster and faster changes. For a joint-stock company, there is no other way to go except deepening reform and adjustment in 2014. Therefore, at the end of 2013, we have done a lot of basic work in terms of organizational structure and staffing, and made new adjustments to the division of labor between the middle and high levels.Fast-paced and detailed

　　On the eve of the Spring Festival, the dough accessories companies that will participate in the exhibition have already begun preparations. For the current market changes, companies are aware of the changes in the market, speed up the pace of development, and better implement small batches of multiple varieties and pay more attention to details have become the market consensus. According to the analysis by the person in charge of filament sales in Hengli Group, apparel brands have shown obvious polarization in the past two years. First-tier international brands such as Uniqlo, Nike, and Adidas continue to increase their markets, while most apparel companies have a large backlog of inventory. This shows that in 2013, apparel companies' demand for generic products is decreasing, and the demand for personalized products is increasing. In 2014, this phenomenon will continue,

With the changes in market demand, finding the individualization of products has become the focus. Companies continue to adjust their strategies and product positioning, develop small-volume and multi-variety products, enhance new product development capabilities, improve product quality and services, and strengthen their core competitiveness. Companies value most. Shen Xuefeng, Marketing Director of Hangzhou Xinsheng Printing and Dyeing Co., Ltd. said: “For the 2014 market, our strategy is to continue to eliminate outdated product lines and make more options for increasing the added value of products.” Jiangsu Hongshengda Lace Co., Ltd. is responsible for sales Zhou Yali, the manager of the company, analyzed that in 2014, the apparel industry continued to lean towards e-commerce, focusing on brands, fashion collocations, special clothing, and individual details.

　　Adjust strategy to win the market

In 2013, the industry and enterprises spontaneously carried out internal major adjustments. Many enterprises adjusted the market direction one after another, and on the basis of insisting on the original competitive products, they continued to develop new products, seek cooperation in new production models, and improve the quality of products and services. Added value.

Jiangsu Oubao Textile Dyeing and Finishing Co., Ltd. made great adjustments in its marketing in 2014, establishing a marketing model combining agency and self-sales. Regional agents are responsible for the collection of customer information and the development of regional markets, and the self-sales team is responsible for outside the agency area. Customer maintenance and development. Mr. Xie of Oubao Company told reporters: "Oubao has been developing the domestic market since 2012. Although there are still more export sales than domestic sales, based on the acceptance of domestic customers, it is expected that domestic and foreign sales will soon be evenly divided."

　　 In order to minimize costs, some mature clothing brands take the initiative to shorten their industrial chain, outsource labor-intensive businesses, and generate more OEM production mode cooperation. Chen Xiaoxiang, head of the casual fabric sales section and head of the marketing department of Nantong Teijin’s business department, told the "Clothing Times" reporter, "The clothing industry may usher in the painful process of a thorough reshuffle in 2014. As a fabric supplier, improve product and The added value of services is a top priority."

　　 independent development as a guide

　　 "Fast fashion" has long become the consumer concept of today's young generation, which also means the development trend of textile and apparel brands.

Hengliang Textile combines fashion trends and customers' design ideas to carry out fabric research and development for the new year and season one year in advance. The person in charge Hong Liang said: "Only in this way can we form a strategic partnership with branded clothing and guarantee orders." Jiangsu Hongshengda Lace Co., Ltd. has gradually shifted from custom-made samples to customers. Zhou Yali told reporters, “The weakness of the export market has caused companies to lose a large part of their export customers. The response strategy will be adjusted to enter the domestic market. Realize the big customer effect."

In the face of the overall relative surplus of the filament market, strengthen product quality, win the trust and support of high-end customers and brand customers with excellent quality; vigorously develop new products, and seek new profit growth points with differentiation and diversification. Disperse the sales pressure of conventional products; increase foreign trade sales, use the company's international brand advantages, sell products to the world, achieve value-added sales and disperse the pressure of the domestic market, which is also the development direction of Jialei Textile.